How to Increase Your Audience - Captn's Lounge Studios

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How to Increase Your Audience

Theatre on Mondays
ToM Talks: How to Increase Your Audience
Theatre On Monday's Larisa Netterlund tells how to raise attendance at community theatres by trusting your audience to embrace new material.

Increasing your audience is a common goal for anyone involved in the performing arts, whether you're a community theatre group, an independent performer, or part of a larger production. Here are some strategies to help you expand your audience:

  1. Online Presence: Establish a strong online presence through a website and social media platforms. Regularly share updates, behind-the-scenes content, and promotional materials to engage your existing audience and attract new followers.
  2. Targeted Marketing: Identify your target audience and tailor your marketing efforts to reach them effectively. Use online ads, email newsletters, and collaborations with relevant organizations to expand your reach.
  3. Word of Mouth: Encourage your current audience to spread the word about your performances. Positive word-of-mouth recommendations can have a significant impact on attracting new attendees.
  4. Community Engagement: Participate in community events, workshops, or festivals to raise awareness of your productions. Engaging with the local community can help build a loyal and supportive audience.
  5. Discounts and Special Offers: Offer early bird discounts, group rates, or special promotions to incentivize new audience members to attend your performances.
  6. Collaborations and Cross-Promotion: Collaborate with other local artists, organizations, or businesses to cross-promote each other's work. This can help you tap into each other's networks and reach a broader audience.
  7. Accessibility: Ensure that your performances are accessible to different demographics, including families, students, and seniors. Consider offering subtitles, audio descriptions, or relaxed performances to cater to diverse audiences.
  8. Feedback and Surveys: Gather feedback from your audience to understand their preferences and expectations. Use surveys to collect valuable insights that can inform your future marketing strategies and production decisions.
  9. Media Coverage: Work on building relationships with local media outlets, such as newspapers, radio stations, and online blogs. Positive reviews and coverage can attract new attendees.
  10. Community Outreach Programs: Develop community outreach programs or school partnerships to introduce theatre to new audiences, particularly younger individuals.
  11. Unique Experiences: Consider adding unique elements to your performances, such as post-show discussions, Q&A sessions with the cast, or interactive elements that make attending your shows a memorable experience.
  12. Consistent Quality: Ensure that your productions consistently deliver high-quality performances. A reputation for excellence will attract both repeat and new audience members.

Remember that building an audience is a gradual process, and patience is essential. By implementing a combination of these strategies and staying dedicated to providing meaningful and engaging performances, you can increase your audience over time.
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