Pareidolia

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The term pareidolia describes a psychological phenomenon involving a vague and random stimulus (often an image or sound) being perceived as significant. Common examples include seeing images of animals or faces in clouds, the man in the moon, and hearing hidden messages on records played in reverse. The word comes from the Greek para- —"beside", "with" or "alongside"- meaning, in this context, something faulty or wrong (as in paraphasia, disordered speech)—and eidolon—"image" (the diminutive of eidos—"image", "form", "shape"). Pareidolia is a type of apophenia.

Examples - Religious

There have been many instances of perceptions of religious imagery and themes, especially the faces of religious figures, in ordinary phenomena. Many involve images of Jesus, the Virgin Mary, or the word Allah.

In 1978, a New Mexican woman found that the burn marks on a tortilla she had made appeared similar to the traditional western depiction of Jesus Christ's face. Thousands of people came to see the framed tortilla.

The recent publicity surrounding sightings of religious figures and other surprising images in ordinary objects, combined with the growing popularity of online auctions, has spawned a market for such items on eBay. One famous instance was a grilled cheese sandwich with the Virgin Mary's face.

Explanations - Carl Sagan

Carl Sagan hypothesized that as a survival technique, human beings are "hard-wired" from birth to identify the human face. This allows people to use only minimal details to recognize faces from a distance and in poor visibility but can also lead them to interpret random images or patterns of light and shade as being faces.

From reference.com