I got sent this a bit ago, it sounds very promising. Rather than add my own commentary I'll let the campaign organizers say it in their own words. I'll add my commentary in an upcoming podcast.

Hi

I hope you don't mind me contacting you - I'm organising the 10:23 campaign (www.1023.org.uk), which we're planning on being a huge protest and awareness-raising project to bring the realities of homeopathy to public consciousness, as well as (here in the UK) campaigning to end government support for the pseudoscience and have it removed from the medicine sections of a major pharmacist.

I'm writing to you on two things, really - part of the project - the juciest part - will involve a very public homeopathic 'overdose'. It's been done before, granted - but not quite like this. On the same day at precisely 10:23am local time (10^23 of course being the Avogadro limit) we've organised for over 15 separate groups of 30+ skeptics in cities across the country to gather and swallow a vial of magic pills outside of the major pharmacy that sells them over here. On top of that, we've contacted skeptics groups in other countries, to do exactly the same thing - have you any contacts that would help us achieve this spread to other countries?

We have a (heavily press-embargoed!) strategy document we're basing the project on, I can send that over to you to take a look and if you like it you're welcome to get spreading the message.

Secondly, we have a logo in case you wouldn't mind adding it somewhere on your website to link to www.1023.org.uk - the more links we get, the better for spreading the message. We're hoping this won't just raise awareness of the inefficacy of homeopathy, but also help raise awareness of skepticism and critical thinking in general. With that in mind, we'd like the campaign to be as far reaching as we can make it, although I'd stress that the actual mass overdose itself needs to be kept relatively tight within the community, otherwise of course the effect will be lessened (ie if homeopaths etc know it's coming and plan accordingly). Also, we thought it would be pretty cool to have podcasts end with the simple phrase 10:23 or the web address, with no deeper explanation, to help build interest. How does any of this sound to you?

Thanks for your time, and let me know what you think!

Thanks
Marsh
10:23